Prescryptive is a health technology company that is revolutionizing the way prescriptions are managed and processed. Their platform empowers users to take control of their health by providing them with the tools to manage their prescriptions efficiently, compare medication prices, and understand their health insurance benefits in a user-friendly environment.
In this transformative journey, we are proud to collaborate closely with Prescryptive, bringing our expertise to enhance the user experience and further their mission of reshaping healthcare accessibility.
Services
UX design, UI design.
Collaborators
Founders, Marketing, Engineering, Stakeholders.
Industry
Healthcare.
Designing for empathy.
In the healthcare industry, where emotions run high and processes remain tethered to analog traditions, the development of a new design system was a nuanced challenge, centered around creating a visual experience that both guides and comforts patients through their healthcare journey.
This required a thoughtful balance between clarity and empathy, ensuring that the design not only made the complex healthcare process understandable but also fostered a sense of security and support.
Towards a
cohesive interface.
The project aimed to address the issue of inconsistency across our product's user interface, which affected the overall user experience. This inconsistency arose from a lack of standardized design elements and processes, making it challenging to maintain a cohesive look and feel throughout the application. Our goal was to create a more unified and intuitive user interface to improve user engagement and simplify the development workflow.
Minimalism meets functionality.
The new design is defined by a modern and minimalistic approach, employing a distinctive purple color palette that ranges from light lilac to deeper shades. This choice not only makes the interface vibrant and appealing but also enhances user focus with high contrast elements like white text and icons for optimum readability. The use of rounded sans-serif typography further supports the clean and accessible aesthetic, making information easy to digest.
Aligning design and engineering.
The strategic decision to integrate our design language with the MUI library was a key milestone in this journey. This choice fostered a deeper alignment between the design and engineering teams, catalyzing productivity and smoothing the pathway for introducing new features. Standardizing interface elements not only optimized our workflow but also established a foundation for a design system that was both robust and adaptable.
A lasting legacy.
By standardizing interface elements, we have not only optimized our processes but also created a foundation that supports the continuous evolution and enhancement of the product. This milestone is a testament to our commitment to innovation, efficiency, and creating a cohesive user experience that stands the test of time.
More work.
